ferrari ad

In google I found same ferrari ads and I choose this one; here the product showed was a car manufactered by ferrari, the "575 maranello".

I think that this ad was directed to a special public or audience, first of all, people that would see this was "cars lover"and  male, from 20 years old to 60-70 maybe, a probable audience for this ad would be high class people of good educational background that wants to represent the money that they have$$; demographic location of this ad is not relevant because of the simple reason that you can found rich people everywhere.

The purpose of this ad is ti give value to the brand, because of the comparison with the sculpture, and appeals to logos persuasive technique because this car is more than a simple car, is a "Historic car", I think that the ad designer choose these techniques because he wants to put the brand in a superior and historic automotive category.

I think that the ad is not much persuasive  because its not trying to do to the audience to buy the car, its trying to puts his brand on a higher segment.

the fonts used in this ad was a little small at the beaginning and much bigger at the end prhase, red and black are used in this ad because of the company colours. 

in this ad, the car and the sculpture was the only two things represented in this ad. this ad is very precise in terms of amount of text, only 3 prhases.

lifestyles and values here in the ad was luxury and pleasure lifestyles. wee need to have the car (product) because we need to have a "historic piece of car"

and finally the key concept was " the car and sculpture, Venus, helenic art.